THE RULES
How to Level Up
The leaderboard ranks every artist by one number — the Impact Score. Here is exactly how it is calculated, and what actually moves it. No mystery, no pay-to-win.
WHAT MAKES UP YOUR SCORE
Engagement Rate
up to 5,000 ptsLikes, comments and shares measured against your follower count — the rate, not the raw number.
A thousand followers who actually respond beat ten thousand who scroll past. Rate is the fairest signal a small artist can win on.
Scaled down below 200 followers, so one viral clip on a tiny account cannot max out the category.
Reach
up to ~6,000 ptsFollowers plus monthly listeners, on a logarithmic scale.
Logarithmic means 1K to 2K is worth as much as 500K to 1M. Doubling counts the same wherever you start.
The largest single component — size still matters, it just cannot run away with the board.
Plays
up to ~3,500 ptsTotal streams and views across every connected platform, also logarithmic.
Counted, but deliberately not dominant — play counts are the easiest number to inflate.
Platform Diversity
200 pts per platformA flat bonus for every platform you connect.
An artist building on five platforms is doing more work than one riding a single algorithm.
Free members can track 2 platforms; Krazy Creator removes the cap.
MOMENTUM — WHY NEW ARTISTS CAN WIN
Reach is logarithmic, which means a large artist keeps their points indefinitely without doing anything. That would make the board closed to exactly the artists this platform exists for. Momentum is the counterweight: it can only be earned by growing, measured over a rolling 30 days.
- Only gains count. Losing followers never subtracts, and you cannot farm points by disconnecting and reconnecting a platform.
- Early movement is deliberately generous — your first few followers are worth real points, because starting is the hardest part.
- Percentage gains are damped on tiny accounts, so 2 to 6 followers is not treated as a 200% surge.
- You need at least 7 days of history before momentum applies. Below that you are marked NEW, not stagnant.
WHAT ACTUALLY MOVES YOUR RANK
- 01
Connect every platform you are on.
Each one is a flat 200 points before a single follower is counted, and it feeds reach and plays too. This is the fastest points on the board.
- 02
Make your profiles public.
Anything private cannot be synced, and an unsynced platform contributes nothing.
- 03
Grow steadily rather than in bursts.
Momentum reads a rolling 30-day window, so consistent gains compound where a single spike fades.
- 04
Get people responding, not just following.
Engagement rate is measured against your follower count — replies and shares move it more than raw audience does.
WHAT DOES NOT AFFECT YOUR RANK
Paying for Krazy Creator does not buy you points, and neither does buying merch or studio time. A subscription unlocks tools and lifts the 2-platform tracking cap — that cap is the only place money touches the board, and connecting platforms is free for everyone up to two. Numbers come from public platform data on a nightly sync; nothing is self-reported.